I was brought on to refresh Floofball’s visual identity with a more vintage, playful direction, putting Billy, their Chief Dog Officer and main mascot, front and center. Inspired by classic sports graphics and retro color palettes, the goal was to make the brand feel warm, fun, and nostalgic while still working cleanly across packaging, digital, and merch. The result is a more cohesive, character-driven system that celebrates the joy of soccer, dogs, and the shared moments between pets and their people.